Joseph Gonzales
MAKEUP ARTIST - HAIRSTYLIST - CREATIVE
For me, beauty has never been about following a single set of rules.
With more than 15 years in the beauty industry, I’ve built a career around the idea that artistry can—and should—pull inspiration from everywhere. My work is rooted in the timeless glamour of Old Hollywood, but just as influenced by fashion, drag, theater, and the transformative world of special effects. That contrast between classic beauty and the unexpected continues to shape the way I approach every face, every project, and every collaboration.
Throughout my career, I’ve worked with brands including MAC Cosmetics, Urban Decay, Benefit, bareMinerals, Anastasia Beverly Hills, Makeup by Mario, and Chanel, with professional credits spanning commercial, editorial, television, and entertainment. My clients and productions have included Kohl’s, Shopbop, Wantable, Lands’ End, ESPN, and Good Morning America, along with opportunities to work with artists and performers including Kate Pierson of The B-52s and members of Mariah Carey’s touring team.
Beyond creating beautiful work, I believe the best artists bring something equally important to the room: professionalism, curiosity, kindness, and the confidence to take risks. After all these years, three lessons continue to guide me—be fearless, be kind, and be on time.
Because there is no single definition of beauty—and there should never be only one way to enhance, transform, or embrace it.